Share your story better
with our 1-minute manna
Get fresh manna every
morning in your inbox
Get fresh manna every morning in your inbox
Red Light, Green Light
Mon, Dec 06, 2021
Last month I talked about how Heineken quickly leveraged the Squid Game trend with an all-star ad.
Well, the ride is just getting started with more brands figuring out how to take the global Netflix trend into top gear.
Enter Kia, who’s bringing scrolling traffic to a standstill with a scary but creative ad.
The imagery eerily reminds us of the cruel world that exists on the other side of the red light – in Squid Game and often in real life too!
How are you leveraging global messaging trends in your favor? I’d like to know.