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Red Light, Green Light

Last month I talked about how Heineken quickly leveraged the Squid Game trend with an all-star ad.

Well, the ride is just getting started with more brands figuring out how to take the global Netflix trend into top gear.

Enter Kia, who’s bringing scrolling traffic to a standstill with a scary but creative ad.

The imagery eerily reminds us of the cruel world that exists on the other side of the red light in Squid Game and often in real life too!

Takeaway

Steer your marketing around established messaging to drive your point home.

How are you leveraging global messaging trends in your favor? I’d like to know.

Things get much easier if one jumps in the bandwagon of existing trends.

Lei Jun

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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