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Whiter than white

Contrast is a marketer’s best friend!

Marketing gets through to prospects when the message is in black and white, and is clear for them to understand. 

That’s why Ariel soaped up its customer base with a color-blind message (in the ad below) that really opens our eyes!

Good marketers communicate how their offerings add value to their customers. 

Great marketers leverage stark contrast to show what a difference they make in people’s lives.

Plus, Ariel helps people see themselves in this kind of ads that lather up a very clean feeling.

Takeaway

Shining a bright light on your brand is good. However, nothing beats the display of stark contrast that your brand can make in people’s lives.

Are you truly connecting with customers by leveraging contrast in your communication? Let me know here!

Make your marketing message clear and irresistable. Be the one in the cave with the flashlight.

Fabienne Fredrickson

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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Manna is tastiest when shared together. Share this with someone who needs it today.