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Infant Optics

Is product development actually helping our products last longer?

There have been many great achievements in product development over the years.

However, a significant amount of products don’t last more than a few years. 

We also seem to have accepted that reality and are fine to throw a product out when it doesn’t work, and buy a new one immediately instead.

Today, I wanted to take the time to appreciate one brand and its commitment to serving customers with no strings attached. 

6 years ago, when we had our firstborn, Caleb, we bought a baby monitor from Infant Optics which came with a camera. 

At the time, they were also running a promotion, which offered an extra camera that could be viewed on the same monitor. 

We used one camera and monitor for 4 years, and when the second child came along, used the second camera as well. 

We’ve never paid them a single extra penny since that first purchase. 

They’ve never sent us irrelevant promotions, incessant offers, or maintenance warnings. 

They built one product that has lasted through a season of rearing infants.

Takeaway

Product developers should develop products to make them work better and last longer, not to make them pricier.

What’s the longest any product has lasted for you without additional repair or expenditure?

A good product can last forever.

Bernard Arnault

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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