Is product development actually helping our products last longer?

There have been many great achievements in product development over the years.

However, a significant amount of products don’t last more than a few years. 

We also seem to have accepted that reality and are fine to throw a product out when it doesn’t work, and buy a new one immediately instead.

Today, I wanted to take the time to appreciate one brand and its commitment to serving customers with no strings attached. 

6 years ago, when we had our firstborn, Caleb, we bought a baby monitor from Infant Optics which came with a camera. 

At the time, they were also running a promotion, which offered an extra camera that could be viewed on the same monitor. 

We used one camera and monitor for 4 years, and when the second child came along, used the second camera as well. 

We’ve never paid them a single extra penny since that first purchase. 

They’ve never sent us irrelevant promotions, incessant offers, or maintenance warnings. 

They built one product that has lasted through a season of rearing infants.