IKEA’s marketers are pure geniuses! 

IKEA rolled out an ad for a crib and newborn accessories.

But it is pure genius because it is also a free pregnancy test.

This flier has a section at the bottom which instructs you to pee in the strip to check whether you are pregnant or not. 

And they are geniuses because if the test turns positive, then it will also reveal a discount code on IKEA’s cots.

IKEA was more than willing to create product fliers, knowing fully well that it was worth the investment to let those fliers be flushed down the toilet.