Southern Airways Express is almost an unknown airline in America.

This airline has a tiny footprint, serving just a few cities and often secondary and smaller cities. 

But one thing they convey well is the names of their pricing plans and tiers. 

Premier airlines such as American, Delta, and others use regular terms like Basic, Main, First, etc., to describe these various plans.

While those terms are self-explanatory, they are always aimed at the class of service.

They are created by airlines that named their pricing plans and tiers around their offering. 

How Southern Airways Express flew differently is by naming their pricing plans keeping their flyers in mind. 

In fact, their three pricing plans are named Frugal, Friendly, and Freedom!

The names of their pricing plans have nothing to do with their class, price, or offering.

It has everything to do with what their customers value the most.