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Winning with words

On Monday, I shared a video of a doctor who’s actually a marketer. 

I then challenged the notion that only marketers should be responsible for marketing. 

Here’s another professional who isn’t in the marketing space but is fast becoming the best marketer in his. 

Ryan Reynolds is a marketer (and a suave entrepreneur) who can act. 

The ‘Deadpool’ actor is known as a motormouth character that can lighten up even a funeral home with his hilarious script.

But as an entrepreneur who can command copy like a conductor at an orchestra, Mr. Lively is smokin’ aces with his two big brands – Aviation Gin and Mint Mobile.

In fact, the Green Lantern is a superhero for killing two birds with one stone as he did in this co-branded video.

He reaffirmed the public message of not drinking and texting by using his own terms (and brands) with a magical message – Don’t Aviation and Mint.

Boom!

Ryan Reynolds has just left his competitors buried under the ‘Mississippi Grind’ – definitely, maybe!

Takeaway

Words! Weaving them magically is how marketers become legends.

How are you leveraging the power of words to become legendary? Share your strategy with me here.

Good words are worth much, and cost little.

George Herbert

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.