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Pee(r) pressure

A kid’s birthday party recently taught me how we succumb to peer pressure even as adults.

I had taken Caleb, my 4-year-old, to his friend’s birthday party.

We always ensure that he pees before leaving the house to minimize the need to pee while in the middle of something important. 

Plus, this helps us minimize restroom visits, especially during this pandemic season.

About 20 minutes later at the party, Caleb met his friends and they started playing together.

Immediately, two of his friends said they wanted to pee.

Caleb looked at me and told me that he wanted to pee too.

“You just peed when you left the house and you didn’t drink anything on the way. Why do you need to pee now?” I asked. 

“Because my friends want to pee,” he replied.

“So?” I asked as I realized what the real burning sensation was all about (because I’ve done the same)!

“I want to do what they’re doing,” he said nonchalantly.

He bolted as soon as he realized I was fine with him being on the same page as his best buds.

Most C-suite leaders are like Caleb, especially when it comes to marketing. 

I can’t count the number of people who have asked me if they should sign up for HubSpot even though they weren’t big and ready enough for it.

“Why are you considering HubSpot?” I would ask them despite being a fan and an early adopter of the platform for over a decade.

Almost always, the reason was that all their best buds, peers, and industry leaders had signed up for it.

Mistakenly, we often decide to run blogs, webinars, podcasts, online ad campaigns, website redesign projects, etc., not because we need it but because we succumb to peer pressure!

Takeaway

Overcoming peer pressure will keep you from flushing gallons of effort, time, and money down the drain.

Take a restroom break and let me know about that time your marketing mind succumbed to peer pressure!

Peer pressure is just that: pressure.

Jerry Spinelli

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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