Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

America’s greenest airline

Can you quickly guess which airline is America’s greenest?

Well, Frontier Airlines is truly leading the frontier to think green while flying in America.

I don’t know if it’s because they are actually the greenest airline. 

Sure, they talk about offsetting carbon and have some environmental friendly policies. 

But, I’m inclined to believe that they are America’s greenest airline – because they’re saying that all the time!

It’s on their livery, in your email, splashed across boarding passes, mentioned a million times during their flights, etc.

Recently, I took a work trip to Colorado and if I had one takeaway after the flight, it was that Frontier Airlines is America’s greenest airline. 

Now, anyone can make any claim.

But, what works for Frontier, is that none of the other American airlines are even trying to stake that claim.

People aren’t necessarily buying air tickets based on how green an airline is.

But, what sets Frontier apart is their positioning that no other airline is claiming.

And if all other factors – pricing, timing, loyalty, etc. are equal, and if you love the environment, there is a good chance you’re going to fly Frontier.

Takeaway

Pick your positioning so that people can pick you first.

What is your favorite airline tagline? I’d love to know!
P.S. Mine is Jetblue’s “You Above All”.

The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.

Al Ries

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.