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Preacher v Teacher

Good marketers preach.

Great marketers teach. 

Preaching is easier. 

You can preach without promising anything.

You can preach anytime you want to. 

You can preach without practicing what you preach. 

Teaching is harder. 

People come to learn only if they’re sure of a definite outcome.

People learn better when offered structure and support.

People stop coming if they don’t learn.

Lots of marketers preach but very few teach.

If a marketer is always preaching but not teaching (on a blog, podcast, webinar, etc.), then he isn’t adding value, levelling us up, or demonstrating thought leadership. 

Take a closer look at the content a marketer produces. 

If he doesn’t have at least a weekly blog, monthly podcast, etc., keep that red flag handy.

Many blogs I know begin weekly in the first month and then have only a dozen more posts over the next year. 

Any marketer who isn’t teaching is most likely a marketer who isn’t learning. 

Don’t trust your brand with a good marketer. Rely on the great ones who will teach, preach, and increase your reach.

Takeaway

The chasm between a good marketer and a great one is often too deep to cross and what holds many brands back.

Which side of the chasm are you on? Click here and let me know.

Those who know, do. Those that understand, teach.

Aristotle

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.