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Business burger

You may not be able to fool your conscience, but what if you could fool accounting?

A restaurant in Toronto once came up with a crazy hack to get your office to pay for your food.

Good Fortune Burger disguised some of its dishes as office supplies to draw in customers, who could then write these meals off as regular office expenses.

While this offer is illegal and was rolled out as a promotional stunt, it definitely captured the hearts and minds of many patrons and the burger brand became famous overnight.

Takeaway

Marketing isn’t just about brand awareness or client conversions. It’s about solving problems for your prospects.

How is your marketing solving problems for your prospects? I’d love to know!

Branding is not just about being seen as better than competition. It's about being seen as the only solution to your audience's problem.

John Morgan

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.