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Business burger
Thu, Nov 17, 2022
You may not be able to fool your conscience, but what if you could fool accounting?
A restaurant in Toronto once came up with a crazy hack to get your office to pay for your food.
Good Fortune Burger disguised some of its dishes as office supplies to draw in customers, who could then write these meals off as regular office expenses.
While this offer is illegal and was rolled out as a promotional stunt, it definitely captured the hearts and minds of many patrons and the burger brand became famous overnight.
Takeaway
Marketing isn’t just about brand awareness or client conversions. It’s about solving problems for your prospects.
How is your marketing solving problems for your prospects? I’d love to know!
Branding is not just about being seen as better than competition. It's about being seen as the only solution to your audience's problem.
