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The problem with products

Dr. Miles Nervine had a sedative to sell.

But, very few people wanted to buy sedatives. 

Sedatives can bring down the tension in the room and in people’s lives. 

But, the genius doctor realized that it also brought down the tension in automobiles.

So, he packaged his sedative as a solution for automobile nerves as shown in the image below.

Takeaway

Solving their problems will sell your products.

Is your brand focused on solving or selling? Share with me here.

If your only tool is a hammer, then every problem looks like a nail.

Abraham Maslow

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.