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The problem with products
Wed, Aug 24, 2022
Dr. Miles Nervine had a sedative to sell.
But, very few people wanted to buy sedatives.
Sedatives can bring down the tension in the room and in people’s lives.
But, the genius doctor realized that it also brought down the tension in automobiles.
So, he packaged his sedative as a solution for automobile nerves as shown in the image below.
Takeaway
Solving their problems will sell your products.
Is your brand focused on solving or selling? Share with me here.
If your only tool is a hammer, then every problem looks like a nail.
