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iRun, iPod
Mon, Mar 20, 2023
The best product branding brands itself around the product.
Take the iPod Shuffle, for example.
This ad shows the route people take while jogging around Central Park in NYC as they listen to their music and podcasts.
These days, the wired headset may be replaced by AirPods, but this old image is still a powerful rendition of how to leverage every bit of the product in its branding.
Takeaway
If properly designed, every element of your product can serve your branding and every element of your branding can serve your product.
How in sync are your product and branding? I’d love to know!
A brand is a voice and a product is a souvenir.
