A friend and subscriber to this daily blog sent me a hilarious joke, which can sometimes be a horror story for people in sales.

The story is narrated by a man who heard a knock on the door and opened it, only to see a couple of pleasant people.

He asked them, “How can I help you?”

“We live in the neighborhood and wanted to ask you something.”

“Sure, why don’t you come in and sit?” he said, as he led them to the family room and offered them some cookies and coffee.

“So, who are you and how can I help you?” he asked, politely.

“Well, we are a witness group that would like to talk to you about God” they said, hesitantly.

“Alright, so what’s with the hesitancy?” he shot back.

“Well, we’ve never made it this far. We just don’t know what to say!”, they replied.

Salespeople often stumble because they face more rejection than any other professional. 

This results in very few opportunities for feedback, learning, and improvement.

Even if we don’t want to buy their offering, treating salespeople as human beings can go a long way for them (and our humanity).