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Timeless brand
Fri, Sep 23, 2022
Which is the most timeless brand you can think of?
How many seconds did you need to think of that brand?
Notice that the brand may have done nothing for you at the last minute.
But, when I asked you to recall it quickly, it was still somewhere at the top of your mind!
That is the power of a timeless brand.
Takeaway
Think of yourself as the brand that people will remember, not just as the product that people should buy.
Are you making the right trade-off while considering how people will use your product or remember your brand? Do share!
Products are made in a factory but brands are created in the mind.
