Marketing Manna

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Timeless brand

Which is the most timeless brand you can think of?

How many seconds did you need to think of that brand?

Notice that the brand may have done nothing for you at the last minute.

But, when I asked you to recall it quickly, it was still somewhere at the top of your mind!

That is the power of a timeless brand.

Takeaway

Think of yourself as the brand that people will remember, not just as the product that people should buy.

Are you making the right trade-off while considering how people will use your product or remember your brand? Do share!

Products are made in a factory but brands are created in the mind.

Walter Landor

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.