Marketing Manna

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Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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We need an email address to deliver fresh manna daily!

The subject line that wasn’t

I don’t think I’ve ever checked a dashboard this frequently in a day!

Yesterday, our daily blog post → https://bit.ly/3eDMN0n was sent out without a subject line in the email. 

This was because of a test inspired by my post on Monday → https://bit.ly/3TsHmQq, which pointed to the premise that sender ID trumps subject line when it comes to high email open rates.

This daily blog – Marketing Manna – which sends out an email at 7 a.m. CT each day, has an open rate of around 50%. 

And as I’m writing this post at 5.30 p.m. CT on Tue, 18 Oct, it has an open rate of 40%, which is on track to hit the regular 50% open rate benchmark by tonight.

This test showed that people clicked on an email from me even though there was no subject line, which was exactly my point (and hope!). 

The point was that over time, if my marketing emails are adding value and if my name is familiar to the lens of your inbox, then the sender ID – Kurian Babykutty, in this case – is the hidden secret of high email open rates.

I spent a lot of time checking data from this week and the past week, and I was so thrilled to see familiar names (as well as some I don’t know), open these emails day after day after day.

This knowledge that you are opening and reading inspires me to continue sharing my marketing thoughts daily, 250+ times a year.

Thank you for your faithful patronage of my blog.

This blog is running because you are reading.

Takeaway

Ignore the importance of a trusted and familiar sender ID at your peril.

Were you surprised at the result of this marketing experiment or did you expect this outcome? Share with me here.

To be trusted is a greater compliment than to be loved.

George MacDonald

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.