Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Subject(ive) open!

Yesterday, I talked about how Nathan Artt convinced me that the sender ID is actually more important than the subject line. 

So today I tried to be a little bold and that’s why our daily blog sent out an email with no subject line. 

I just wanted to check if our daily blog subscribers would still open the email on seeing my name, even if we didn’t have a compelling subject line – or any for that matter!

Tomorrow, I’ll tell you whether that increased our open rates because people trust the sender ID, or if it didn’t.

Meanwhile, here’s the link to yesterday’s post about why sender ID trumps subject line (if you haven’t already read it).

Please check in tomorrow to see the result of this practical application of email marketing at work.

Takeaway

If you are not experimenting, you are not marketing.

Do you think today’s manna email will fare better or worse than the normal emails that have subject lines? Let me know here!

Your brand is a gateway to your true work.

Dave Buck

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.