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Goldfish v silverfish

Mo Farah won the gold medal in the 2012 and 2016 Olympics for both the 5,000m and 10,000m races. 

But very few even know his name because Usain Bolt won the gold medals in those same Olympics for the 100m and 200m races.

Takeaway

People are often engaged, entertained, and maybe even educated more by a tweet than a blog post.

Is your marketing able to win the attention of a goldfish? Because very few care about the silverfish!

The average attention span of the modern human being is about half as long as whatever you're trying to tell them.

Meg Rosoff

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.