Share your story better
with our 1-minute manna
Get fresh manna every
morning in your inbox
Get fresh manna every morning in your inbox
Thu, Jul 28, 2022
It is hot!
Yesterday, I talked about how McDonalds was making hay while the sun shone.
On this #ThrowbackThursday I want to take us back to an amazing campaign by Sprite from exactly 10 summers ago, where it showered its competition away from Brazil.
The forever cool kid, Sprite, installed a “Sprite Shower” on Brazilian beaches and became the talk of the town instantly.
It’s one thing to give out samples of your beverage to cool people down on a hot summer’s day.
But, it’s entirely another thing to shower them down during summer days in Brazil (which sees temperatures upward of 104F) and go on to become a cool sensation with a viral hit!
How is your brand showering its customers with special attention? I’d love to know!