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Sprite shower

It is hot!

Yesterday, I talked about how McDonalds was making hay while the sun shone.

On this #ThrowbackThursday I want to take us back to an amazing campaign by Sprite from exactly 10 summers ago, where it showered its competition away from Brazil.


The forever cool kid,
Sprite, installed a “Sprite Shower” on Brazilian beaches and became the talk of the town instantly. 

It’s one thing to give out samples of your beverage to cool people down on a hot summer’s day.

But, it’s entirely another thing to shower them down during summer days in Brazil (which sees temperatures upward of 104F) and go on to become a cool sensation with a viral hit!

Takeaway

Shower your customers with attention and they will give it right back to you.

How is your brand showering its customers with special attention?  I’d love to know!

Winners don't do different things. They do things differently.

Shiv Khera

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.