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McHay while the sun shines

Last week, the temperatures here in Dallas, TX, shot up to 108F with daily temperatures going as high as 100–102F.

Residents across the state were issued heat advisories and asked to stay indoors to avoid the oppressive heat.

But, while many stayed inside to stay cool, McDonalds stayed classy with this awesome hoarding outdoors!

The fast food giant made hay while the sun shone by fixing a live temperature display to its hoarding to remind people of a salivating choice in the sweltering heat – chilled Coca Cola!

Takeaway

Go where your competitors won’t go and you will take away their positioning from your prospects’ minds.

How are you positioning your brand in prospects’ minds? Share with me here.

One who takes the road less traveled earns the rewards most missed.

Matshona Dhliwayo

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.