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Mon, May 24, 2021
Who said only those who are trained or employed as marketers can be good marketers?
The doctor in this video is a true marketer. Watch the 3-minute magic for yourself.
This doctor could have given both shots in 30 seconds and moved on to another baby, but he invested 5X the time because:
- He cares: The doctor has empathy for the baby. Period!
- He really alleviates pain: Every doctor aims for that but this one tops the charts. His goal is not to give the baby shots but to give pain-free shots.
- He makes shots seem friendly: Most kids and some adults hate injections. The 2 extra minutes help invest toward a lifetime without hatred for shots.
- He values the experience: Going to the doctor’s for shots isn’t something people look forward to. This doctor is determined to change that status quo.
- He isn’t just treating the baby: The doctor knows he needs to tend to the parent(s) too, so he treats them (to a show) as well (and they’ll be repeat clients for sure.)
This doctor isn’t just a marketer. He’s a magician!
Click here and let me know what you think of the doctor’s marketing method.