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Air scare

Frontier Airlines is giving people an air scare by being sloth smart.

While I don’t recommend or appreciate sales based on fear, it is true that fear is one of mankind’s biggest drivers.

But, Frontier has managed to disguise it well by weaving Sid the sloth into this story.

Whenever a furry and friendly animal is added into the equation, people’s walls go down and their hands go up.

Takeaway

Tug at the heart strings to get to the purse strings.

Have you ever gone “Awwww” on seeing an animal in an ad or a sales pitch? I’d love to know!

To get customers, you need to go from the heart to the brain to the wallet.

Gary Vaynerchuk

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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