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Change the currency

If you can watch only one movie this month, then watch this one!

A 10-year-old movie, “In Time”, is currently streaming on Netflix.

Justin Timberlake plays a character from the future, where the currency of that generation is time, not money. 

Everything is traded in terms of seconds and months, instead of cents and dollars. 

Immediately, I wondered what our world would look like if that world was our reality.

Marketers and start-ups would enjoy amazing opportunities, because the playing field would be leveled. 

Big organizations would struggle to make decisions and get going, because it takes a while to turn a Titanic around.

The demise of slow organizations would be accelerated, because decisions are taken by committees and not champions championing change.

That’s when I realized that I could have treated my currency as time if I really wanted to. 

No one was stopping me from treating time preciously today and giving it a premium. 

In the movie, that generation could not treat money as their currency as cash wasn’t available anymore. 

But, I could treat time as my currency today, because seconds are still ticking away daily.

And then, I realized that the problem wasn’t the currency, the real problem was my mindset about it.

Takeaway

Change your mindset to change your currency.

What would you do differently if time was the currency? What is stopping you from doing it anyway today? Do share!

The bad news is time flies. The good news is you’re the pilot.

Michael Altshuler

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.