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Wed, Sep 14, 2022
That’s what humans are never prepared for – the unexpected!
The image below would not have caught my eye, had it ended with “Please behave responsibly.”
It caught my eye because it asked me to do something that doesn’t make sense when taken in isolation – behaving like an animal.
Yet, it makes so much sense when connected to the main message.
I wouldn’t have written a blog post about it if the ending was expected.
How can you inject an unexpected twist into your message? Share with me here.