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Unexpected

That’s what humans are never prepared for – the unexpected!

The image below would not have caught my eye, had it ended with “Please behave responsibly.”

It caught my eye because it asked me to do something that doesn’t make sense when taken in isolation – behaving like an animal.

Yet, it makes so much sense when connected to the main message.

I wouldn’t have written a blog post about it if the ending was expected.

Takeaway

The expected doesn’t even make us blink. The unexpected stops us in our tracks and forces us to pay attention.

How can you inject an unexpected twist into your message? Share with me here.

The best quote about the unexpected is an unexpected one.

Kurian Babykutty

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.