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Rishi’s Relevance

Rishi Sunak nearly got the #1 job in the UK. 

He narrowly lost to Liz Truss, who just became the UK’s 56th Prime Minister.

But, the real winner was CV Library, who took to the streets of London right away with the ad shown below.

CV Library was quick to the occasion, with a message that was relevant and resonated with UK’s voters (who are also job seekers in a struggling economy.)

Takeaway

We don’t always need to create a new wave. Sometimes, we just need to be relevant enough so that we can ride someone else’s wave.

How have you recently been relevant enough to ride someone else’s wave? I’d love to know!

Opportunity does not waste time with those who are unprepared.

Idowu Koyenikan

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.