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Think outside the billboard

The first rule of marketing states that there are no rules in marketing.

I’m the one who stated the above rule, but the picture below confirms my hypothesis!

This amazing advertising effort from the vacuum cleaner company Miele, shows that a billboard doesn’t have to be used as a typical billboard.

Miele has not just thought of the (box and the) billboard, but also brought those flying ignorantly above to its feet with this clarity of thinking and visual representation.

What are you going to do with your marketing assets?

For that matter, are you using your website as a typical website?

Takeaway

Don’t settle for obvious messaging. Fight for outstanding marketing.

How will you think out of the billboard, box, or brain? Share your thoughts here!

It's easier to think outside the box if you don't draw one around yourself.

Jason Kravitz

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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