Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

3B rule of writing

Ever wondered why some content is engaging while others aren’t?

One of the most frequently doled out pieces of advice in marketing is to keep things brief.

Apparently, we aren’t as patient as a goldfish these days.

But somehow, we still watch a two-hour movie on Netflix without any issue. 

The truth is that people aren’t skimming through our content because it is long.

They are skimming through because it is boring. 

Sure, it’s better to be brief than to be boring.

But the better option is to be so brilliant that people are forced to stop scrolling, and start engaging.

So many great podcasts and long webinars have amazing content that causes attendees to be glued to their screens. 

This is because they are all brilliant pieces of content, not brief, and definitely not boring.

Takeaway

The 3B rule of writing confirms that: Brilliant > Brief > Boring

Do you need to pivot your writing strategy? Let me know here.

Our job is not to create content. Our job is to change the world of the people who consume it.

Andrea Fryrear

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.