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Tue, Aug 17, 2021
What makes a brand unique anymore?
We live in an era where we can only ever compete with narratives and brands, not features and technology.
Any unique feature of yours will be copied in a few weeks.
Any new technology you build will be duplicated in a few months.
What can never be stolen from you is you, your brand, your story, and your people.
So aim to compete on what cannot be cloned – YOU!
Because there’s only one YOU in the world.
We may like your features and your service, but we can fall in love only with YOU, not them.
The greatest battles were fought for love because paupers and princes wanted to be with the people they loved.
Sure, we’ll use your new features but stop trying to impress us with them.
Instead, help us fall in love with YOU.
Because once we do, we’ll fight to the finish for YOU.
Step forward from behind the very features of yours that you’ve been highlighting all along.
How much of YOU are you showing us? Let me know here.