Marketing Manna

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Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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Name game!

What’s in a name, huh?

My co-founder Brian and I got an invoice for a monthly service rendered to our marketing agency. 

Somehow, they managed to spell both our first names wrong in the email.

They are getting paid for October only because Jesus spoke so much about forgiveness!

On the other hand, I was at a webinar earlier this week where the host asked me to pronounce my name for him, since my name is an uncommon one.

“I don’t want to butcher your name, but rather take the effort to say it as if I’d been saying it forever!”, he said.

Two completely different approaches on how to think about another person’s name!

Thinking about other people helps us prospect better, as we put ourselves in their shoes.

And most conversations with prospects start with their names.

Takeaway

Mess up the name, lose the game!

How careful and intentional are you with other people’s names, especially your prospects? I’d love to know!

A name pronounced is the recognition of the individual to whom it belongs. He who can pronounce my name aright, he can call me, and is entitled to my love and service.

Henry David Thoreau

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.