Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Movie’s magic moment

Yesterday, I was talking about the difference between watching Jennifer Aniston on TV shows vs. advertisements.

Cinema is one of the finest methodologies of storytelling

In fact, I’ve often gone back to watch specific parts of a movie without watching the whole movie

These are always the scenes which show the transformational arc of the character or some magical moment in the movie. 

They are the parts you remember the most and often see yourself in.

They are the reasons why you can watch certain movies umpteen times and yet not get bored. 

Viewers may not be able to memorize all the dialogues in a movie, but they will always remember the memorable part in the movie that resonated with them the most. 

Haven’t you told a friend, “Do you remember that scene where…”?

Takeaway

Aim to be memorable, not just memorized.

My favorite movie is “The Prestige”. What’s yours? Do share!

If you can’t be brilliant, at least be memorable.

David Ogilvy

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.