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Caught vs. Bought
Thu, Sep 22, 2022
People check out one-hit wonders because it caught their attention.
But, they buy from timeless brands because it first bought their trust.
Focus on generating trust consistently over time, rather than just aiming for a one-hit wonder.
Takeaway
Trust over time > One-hit wonder
Is your brand catching attention, or buying trust? I’d love to know!
Trust is built with consistency.
