Marketing Manna
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Change the intent
Thu, Jul 14, 2022
Good marketers inform.
Great marketers intrigue.
Good marketers push us to the point of a sale.
Great marketers draw us into their stories.
Good marketers eventually end up selling.
Great marketers perennially remain focused on great marketing.
Takeaway
With one single tweak – changing the intent from informing to intriguing – you can change the story and your game for the better!
Is your marketing good or great? I’d love to know!
You’re never going to kill storytelling, because it’s built in the human plan. We come with it.
