Marketing Manna
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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Tea time
Fri, Sep 16, 2022
Who wins almost always?
It’s definitely not the best, the strongest, the smartest, or even the cleverest.
It’s the one who stands out uniquely.
Yorkshire Tea made a tasty splash in the Australian market by being fresh and honest.
Their ad wasn’t a boast. It was a plea.
Takeaway
Standing out is better than blending in.
How can you stand out in your message compared to your peers? Do share!
To stand out, you must be well defined in the minds of consumers: who you are and what you do.
