Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Tea time

Who wins almost always?

It’s definitely not the best, the strongest, the smartest, or even the cleverest. 

It’s the one who stands out uniquely.

Yorkshire Tea made a tasty splash in the Australian market by being fresh and honest.

Their ad wasn’t a boast. It was a plea.

Takeaway

Standing out is better than blending in.

How can you stand out in your message compared to your peers? Do share!

To stand out, you must be well defined in the minds of consumers: who you are and what you do.

David Ogilvy

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.