Yesterday, I wrote a blog post about someone who contracted COVID-19.

I first wrote “COVID” and then had to check whether that was indeed the right way to write COVID.

I googled it and realized that the right way to write it was “COVID-19”. 

But, do we really care about the ’19’ part anymore?

Even though the COVID outbreak began at the end of 2019, it feels like a really long time since then. 

The best weekends fly by in a flash, while it seems like the yucky years of our life go on for decades.

This is where I feel most brands miss out. An amazing experience can seemingly bend time in the minds of your customers.