Yesterday, I talked about why marketing is second nature to us humans. 

If you don’t believe me, take a look at your profile picture and maybe the profile pictures of your loved ones.

Almost always, our profile pictures display the best side of ourselves. 

We know the importance of showing the best version of ourselves. 

The reality is that we might not look like that 95% of the time.

But that’s how we are wired.

And so are brands!

Our brands talk about our best sides, but rarely about our sore spots.