Marketing Manna

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Knowing who you are makes sharing sweeter for us!
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Profile pictures

Yesterday, I talked about why marketing is second nature to us humans

If you don’t believe me, take a look at your profile picture and maybe the profile pictures of your loved ones.

Almost always, our profile pictures display the best side of ourselves. 

We know the importance of showing the best version of ourselves. 

The reality is that we might not look like that 95% of the time.

But that’s how we are wired.

And so are brands!

Our brands talk about our best sides, but rarely about our sore spots.

Takeaway

Marketing is everywhere, and everyone is marketing! Agree?

Is your brand only showing its best side or also talking about its sore spots? Share with me here.

Marketing is a battle of perceptions, not products.

Al Ries

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.