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Mission Drift

Yes, I’m guilty!

Because my organization has drifted from its original mission, too.

But we’re not alone.

Harvard, YMCA, and millions of other big (and small) brands are also guilty of missional drift.

I was convicted of this bitter pill only when I read Peter Greer’s award winning book, Mission Drift.

Do you think you might be in the same boat? Take this 2-minute test to help you see how far your organization has drifted from its original mission!

If you are interested in journeying together to combat mission drift in your team, consider joining Peter and I on a missional cohort this year with:

– Like-minded C-suite leaders of nonprofit and business organizations

– 12 members per cohort, ensuring personal networking and attention

– 4 Zoom sessions every alternate week offering actionable progress

– Alignment exercises to work on individually and with your team

These sessions begin on Feb 01, 2022. So hit the link below today to save your spot and secure your organization’s grasp on its mission. 

Join the Cohort here.

Takeaway

Docking mission drift will transform your teams into Mission True organizations!

This new year, don’t just make new resolutions. Instead, check if your organization is still on course to reach your original mission.

How intentional are you about combating mission drift in your organization? Do share!

Without careful attention, organizations will inevitably drift from their founding mission.

Peter Greer

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.