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TV time

How do you get people to keep watching the same TV show again and again and again?

This week, I’ve been sharing insights from a recent work trip to Colorado.

I began with Frontier Airlines’ positioning and then a curious hotel habit at Marriott

That said, I’m sure we all have our hotel routines.

I often end up checking in late after an evening flight or a dinner meeting. 

As I wrap up some work, I’ll have the TV on and I realized that almost always, what ends up playing the most is either the news, or reruns of F.R.I.E.N.D.S!

I’m not really watching F.R.I.E.N.D.S, because I was reared on those episodes, have seen them all, and also remember a ton of the dialogues.

I asked myself why I always watch F.R.I.E.N.D.S and I realized that it’s because:

  • It’s one of my favorite TV shows
  • It’s fun to watch every time and
  • It’s free

Takeaway

To get people to repeatedly engage, make it fun so that we can make it a favorite.

Which is your favorite F.R.I.E.N.D.S episode? Share with me here.

How you doin’?

Joey Tribbiani

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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Manna is tastiest when shared together. Share this with someone who needs it today.