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King v Clown

About 99% of all marketing intentions are about sales.

Even the management guru Peter Drucker’s marketing quotes – such as “Marketing is the art of making sales superfluous” – were all aimed at sales.

But marketing is about so much more than that.

It’s also about hiring and many other aspects that benefit from a memorable brand.

Take a look at how Burger King cooked up some memorable copywriting to invite people to consider working for them instead of McDonald’s.

Takeaway

Marketing isn’t only about sales. It’s also about selling concepts (such as hiring) to customers, and there’s a difference between the two.

What else do you think marketing is about? Click here and let me know.

Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.

Matthew Jeffrey

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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