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LinkedIn’s stories

LinkedIn slinked in a major update to its platform by introducing its new (but actually old) feature – LinkedIn Stories.

Stories are 10-second video or photo clips (where you can add text, GIFs, emojis, etc.) that disappear in 24 hours.

Originally seen on Snapchat and later on WhatsApp, Facebook, Pinterest, and Instagram (where it’s now most popularly used and viewed), Stories is a surprise feature on LinkedIn.

Not because it cannot succeed, but because LinkedIn has other important problems to fix such as its:

  1. Inbox
  2. Groups
  3. Analytics

But LinkedIn’s new move could be because:

  1. Video is the future
  2. It levels the playing field for new users
  3. Consistent content creation will always be rewarded

If LinkedIn Stories aligns with your messaging, strength, format of choice, and content, it’s your story to tell.

Just don’t create stories for 3 days and expect to become a celebrity, or worse, give up after a week!

Takeaway

If you were hoping to increase your LinkedIn game, influence, and following, know that opportunity rarely knocks twice. 

And if you answer the door, make those 10 seconds count!

Let me know if you’re going to tell your story on LinkedIn Stories.

The play button is the most compelling call to action button on the web.

Michael Litt

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.