Marketing Manna

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Why brands fail

95% of all brands fail.

4% of all brands survive.

1% of all brands thrive.

Why? 

The brands that fail or merely survive may have products that are inferior to that of their marketing leaders. 

But that’s not why they fail.

They fail because no one knows about them or considers them even when they get to know about them.

The single biggest outcome that differentiates the 1% and the 99% is successful and sustainable sales.

The single biggest output that results in that outcome is marvelous marketing.

The 99% are often guilty of mediocre marketing or no marketing at all!

Takeaway

Your investment in marketing is directly proportional to your ability to survive or thrive.

Let me know if your level of marketing is a true reflection of whether you’re thriving or not

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.